THE TAO OF RAINISM
What is it about Rain that continues to fascinate us?
Is it the “chicken breasts” without vegetables (sorry, can’t let it die), his “Magic Feet,” Pinky, ESL student and now chocolate? Is it that even though he does not seem to make any sensible moves in his career (breaking away from JYP, creating a clothing line, speaking incoherent English, unsuccessful attempt into Hollywood) that we still want to know more?
So what does ‘Rainism’ mean exactly?
Putting all his modesty aside, Rain believes that his new album titled, “Rainism” will take over Korean pop culture. The “ism” of Rainism refers to “ideology,” and Rain wants us to believe that he’s the “chosen one” to lead us all into k-pop enlightenment. Since when did he get such a big head? Well, we suspect that being chosen as Time Magazine’s most influential person in the world, twice in a row, has something to do with it…
However, with all his attempts, none has panned out so far…. maybe now is his chance to be a “Ba-ba-ba bad boy” with Rainism?
Check out his newest teaser, “Bad Boy” from his 5th album “Rainism.” Looks like the MW was shot in Bangkok at the Bed Supper Club.
